Case Studies

Case Study
The Wedding Party Bridal Show.

Beginning in 2005, The Wedding Party Bridal Show, San Diego’s most elegant and upscale bridal event, retained MESA Integrated Marketing to handle publicity and media relations for their bi-annual shows to generate local awareness and drive attendance. Event publicity included setting the media strategy and messaging. The agency created targeted San Diego broadcast and print media lists.  Press materials created/distributed included calendar announcements, event news release, exhibitor list, media advisories and pitch letters. Story pitching was ongoing and conducted via email and telephone.

For each Show, media hits have included pre-Show TV interviews for the client with all or many of the local affiliates and independent stations including NBC, CBS, ABC, WB and KUSI. Print media coverage has included the San Diego Union Tribune, Ranch andCoast, Riviera, and 994, among others. Day-of coverage has included many of the local TV stations sending crews to the Show for the pre-event activities and actual event coverage. In addition, pitches to business editors on The Wedding Party Bridal Show have yielded long profile stories in the San Diego Business Journal and San Diego Union Tribune.

Case Study
MADD San Diego County

In 2005 and 2006, MADD San Diego County hired MESA Integrated Marketing to provide public relations support for their annual Strides for Change 5K Walk. Activities included creating a PR plan that addressed the need for recruiting walkers and giving exposure to MADD via pre-event and event day media coverage. In addition, the agency secured KUSI-TV as the media sponsor for the Walk for both years. As the media sponsor, KUSI created and aired its own public service announcements and had two of its news anchors serve as Walk co-chairs. The station conducted several pre-event interviews with the client and victims/survivors. The station also broadcasted live coverage of the event in 2005, as well as in 2006.

MESA PR activities involved creating targeted print and broadcast media lists and appropriate press materials including calendar announcements, event news releases, media advisories and pitch letters. In addition, MESA distributed MADD national radio and TV Strides for Change public service announcements, featuring actress/talk show host Kelly Ripa, to local station public service announcement directors.

Media follow up was ongoing and conducted via email and telephone.
For the 2005 Walk, media hits included pre-Walk TV interviews for the client and victims/survivors with all of the local affiliates and independent stations including NBC, CBS, ABC, Fox, WB, KUSI, and a number of Hispanic stations. Print media coverage has included the San Diego Union Tribune and many local community newspapers. In 2005, day-of coverage included all of the local TV stations sending crews to the Walk as well a reporter from the San Diego Union-Tribune.

In 2006, to garner more pre-Walk attention, Mesa Integrated Marketing worked with the client to stage a kick-off event two months prior to the Walk that called for participants to donate a pair of their old walking shoes to MADD in remembrance of this year’s drunk driving victims. The kick-off press conference attracted numerous civic, government, political and law enforcement officials. Media attendance included two local TV stations and two print media outlets. Pre-event interviews included on-air interviews with the NBC and Fox affiliates and two interviews with independent station KUSI.  

Case Study
Destinations Medical Spa

Launched in early 2007 as the region’s only mobile medical spa, Destinations Medical Spa (DMS) retained MESA for PR services from its inception. Following the development of a comprehensive public relations plan, implementation began and included garnering substantial local and regional press for the new company. To date, coverage for DMS includes interviews/demos on all major local TV news programs including KNSD, KGTV, KFWB, KUSI, Fox 6 as well as a ¾ page story with two photos in the Sunday Currents section of the San Diego Union-Tribune, and numerous other publications/media outlets including WS Radio programs, Ranch & Coast, San Diego Business Journal, San Clemente Journal, among others. Because the medical director of DMS is an accomplished equestrian, coverage in these publications has also been secured. Current plans call for expanding media coverage into South Orange County.